Create architecture, workflow, wireframes, and usability tests for features across multiple platforms, including mobile apps, responsive website, and applications. Develop and maintain firm-wide and firm initiatives branding. Lead design and developer for email templates. Constantly collaborating with multiple groups, including designers, developer, event planners, and legal professionals. Main responsibilities include: designing UX/UI for firm practice websites; designing and coding responsive event emails; developing various events branding and collateral, including responsive event websites on Cvent; troubleshooting event and marketing emails design highly-customized PowerPoint; developing branded Word doc templates as well as PowerPoint templates to be implemented with content management software. 

Designed infographics and social media impact reports for global events, such as World Economic Forum 2018, SXSW 2018, Sustainable Energy for All Forum, and many more.

Designed e-commerce email layouts and digital ads within Sur La Table’s brand guideline. Responsibilities included selecting appropriate product images and photo retouching.

Developed brand identity and marketing collaterals for an eco-conscious company.

Collaborated with an Art Director on various client projects that ranged from UI/UX design, branding, and print collaterals.

The initial objective was to design a restaurant layout and project manage the renovation project. Collaborated with multiple professional groups, such as construction managers, restaurant managers, chefs, and local artists. The responsibility also included brand naming and developing a brand identity and collaterals, i.e. menu, invitations, souvenirs, mural, website, social media ads, etc. for the restaurant.

Developed marketing strategies in print, social media, website, and email marketing. Responsibilities included negotiating billboard leases, designing versatile and compact exhibition booth and photo-retouching for advertising purposes and large format printing.

Worked with 30+ clients, ranging from non-profits, small businesses, and corporations, on different media platforms. Project scopes have also varied from consulting a marketing strategy to designing a one-off project.